Reflectur / Wellcorps International Wellness & Nutritional Supplements Rebrand
WellCorps International, founded in the mid 1990s, was a direct-sales company specializing in wellness and nutritional supplements. The company's philosophy was the belief that supplements should serve as a temporary boost or add-on when diet falls short due to modern lifestyle demands, rather than a daily replacement for a balanced, whole-foods-based everyday diet. This approach aimed to empower individuals to stay "on top and ahead" in fast-paced lives without substituting proper nutrition.
Drawing from the Wellcorps International philosophy of holistic completion and inner balance, I developed a bold, instantly recognizable visual language that adapts seamlessly across print, digital, and email channels.
At its core is a striking red circle centered in expansive white space—commanding attention with its vivid energy, yet evoking a profound sense of Zen-like calm and clarity.
The red circle represents the wholeness of a person’s day, year, or entire life: a complete cycle full of vitality and intention.
The intentional gap(s) within the circle symbolize the nutritional deficiencies or imbalances that many experience. Wellcorps steps in precisely there—providing the missing pieces to restore fullness, harmony, and optimal health.
