Perfect Match Gel & Nail Polish Set / Branding, Ad & Packaging Design

LeChat’s Perfect Match Set features a perfectly color-matched pair: the Perfect Match Gel Polish and the included Dare to Wear Nail Polish.

This innovative "perfect match" system—pioneered by LeChat—was truly groundbreaking when launched, as it guarantees identical shade consistency between the gel and regular lacquer options. No more guessing or mismatched tones when switching between gel manicures and quick polish touch-ups or pedicures.

As the Creative of the launch team for LeChat's Perfect Match concept, I spearheaded the full campaign development and crafted the brand voice from the ground up.

Nail service should provide a luxurious, premium feel. To elevate the Perfect Match line, I designed a boutique-inspired aesthetic. This was achieved through refined typography, elegant packaging and identity design, and a cohesive visual system.

My campaign rolled out seamlessly across multiple channels: E-newsletters, in-store posters and displays, tutorial videos, social media content, magazine features and ads, product packaging and point-of-sale materials, and more.