As the Creative of the launch team for LeChat's Perfect Match concept, I spearheaded the full campaign development and crafted the brand voice from the ground up.

Nail service should provide a luxurious, premium feel. To elevate the Perfect Match line, I designed a boutique-inspired aesthetic. This was achieved through refined typography, elegant packaging and identity design, and a cohesive visual system.

My campaign rolled out seamlessly across multiple channels: E-newsletters, in-store posters and displays, tutorial videos, social media content, magazine features and ads, product packaging and point-of-sale materials, and more.