Sumo Rebrand & Style Guide.

SUMO
Written By sandic

WHAT IS IT

Like many startups, Sumo has been serving over 700,000 sites in the past 8 years without a cohesive brand voice and style guide. I led the design team to define a voice uniquely for Sumo and spring clean the inconsistent UXUI assets.

CURRENT STATE & BRAND VOICE DEFINITION

MOODBOARDS

UX STYLE GUIDE & HI-FI

sandic https://www.sandichen.com
Previous

Support Chatbot.
Next

Sumo Shortcuts.