Online Car Shopping Exp.
WHAT IS IT
Roadster embodies the full-stack car shopping experience, from dealership desking admin and storefront presentation to online shopping. This case study covers works for the portion of the online car shopping experience.
WHO IS IT FOR
Working closely with the analytic team, we identify 2 primary demographics of the potential car buyer who land on the dealer website:
First-time visitor from OEM (original equipment manufacturer, such as Toyota, BMW…).
Visitors who have done their research, go to an OEM website with a car in mind, OEM websites typically would direct the potential buyers to one of their local dealerships with available inventories.Visitors referred by friends, family, or sales agents.
Visitors receive a direct link to a car, typically it’s after an in-person visit sent by the agents.
THE CHALLENGES
Consumers expect an easy streamlined mobile-centric online shopping experience like everything else, especially after COVID and Tesla.
Needless to say, online shopping for a $10 t-shirt vs the second largest purchase of your life is different. From regulations to requirements, the unexpected complexity cause the dropoff to arise.
Various rules and regulations from state, city, and OEM.
Effectively display the OEM endless options of year, model, trim, package…
Design needs to speak to everyone, flexible for the dealership’s customization, but muted enough for OEM and dealership branding.
HIGH-LEVEL ROADSTER ONLINE CAR SHOPPING EXP.
DESIGN HIGHLIGHTS
ROADSTER SEARCH RESULT PAGE
ROADSTER PRODUCT PAGE
