Oct 12, 2012
Rebrand for the Jewish Federation of the Greater East Bay foundation. One of the most well-established Jewish organizations in California. The initial rebrand work includes logo, web site, and annual report.
Oct 12, 2011
Commission by the Fox Sports Channel. This initial branding discovery intents to introduce the world’s most popular sport to Fox’s American audiences. I provided various promotional campaign ideas, contents & illustration works.
Oct 12, 2006
A 3-part experimental art project includes a web site, a book & an installation. Dark Energy is an illuminous force exists in the universe that cannot be seen and swallows everything in an accelerating rate. I wanted to discover, reflect, and express its sense of blackness, loneliness, and perhaps misunderstood.
Oct 12, 2005
Torn is inspired by the 1991 film, "Raise the Red Lantern”. The movie depicts the tragic life of a westernized Chinese woman restrained in a strict old-fashion 19th century China. Use film-inspired contents, I designed the book’s typography, daring images, book binding technique to express the film character’s double conflicted life.